Lephone launches a new smartphone brand ‘Dazen’

Guwahati, June 19: Chinese Smartphone maker Lephone on June 18 launched a new smartphone brand Dazen with a new product Dazen 6A in the city, with an initiative to offer a new affordable smartphone to the Indian customers.

The Dazen 6A is priced at Rs 7,999; the device boasts of a 5.7″18:9 HD+ (1440*720) LTPS display designed to offer high definition picture quality to customers with 100 days screen replacement warranty.

Brand Dazen, which is being launched for the first time in India, is being marketed and distributed by Lephone Technology Private limited India.

The smartphone is powered by a 1.3GHz Quad core processor coupled with 3 GB RAM and 32 GB inbuilt storage which can be further expanded up to 128 GB using a micro SD card and  a 3,000 mAh Li-Po battery.

Talking about the Dazen 6A at the launch, Vinod Pandit, Business Head (India) of ephone Technology Pvt Ltd said “We at Lephone are excited to bring a new brand Dazen for the Indian customer. The Dazen 6A provides an integrated solution comprising of advanced camera quality, better speed, security features, stylish design and value-added services all-in-one, ensuring an enhanced user experience at a competitive price”.

“The company has always believed in leveraging a platform with an affordable yet power packed device, as it offers the flexibility to address users’ increasingly varied demands. Dazen 6A offers all the latest specifications available in the Android smartphone market and is arguably the best model in its competitive price segment in the market” he added.

The Dazen 6A is equipped with a 13 MP+0.3 MP AF dual rear camera with dual tone flash, which is another amazing feature in the device as the primary lens does all the major lifting while the secondary lens works on capturing additional light, increasing the field of view or helps with a nice background. A photographer’s delight, the handset comes bundled with a set of camera modes like bokeh, beauty, FaceCute and panorama. There is also good news for selfie lovers as the device boasts of 5MP front snapper for selfies.

About Dazen:

Dazen is originally a China based company which is being marketed and distributed by Lephone in India. It is one of the largest smartphone companies which is also ranked among the top three online sales achievers in China.

Dazen is focused on providing cutting-edge technology to its consumers at affordable prices. Lephone India took the decision to market Dazen with a philosophy of providing continuous innovation and a laser-like focus on research and development.



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