New Delhi, January 18: Fertiliser cooperative IFFCO (Indian Farmers Fertiliser Cooperative) today announced the beginning of their free door-to- door delivery service of agricultural inputs across India through their digital platform, Indian Cooperative Digital Platform (ICDP). The portal is available in 13 major Indian languages and has a membership of 2.5 crore. The aim is to bring the experience and benefits of modern e-commerce to rural India by synergizing an efficient supply chain system with the latest technology tools. Through this service, IFFCO plans to reach out and offer services to farmers in hinterlands of rural India, which are inaccessible to the rest of the country. Farmers will now have access to an entire range of essential agricultural inputs such as water soluble fertilisers, agro-chemicals, bio-fertilisers, seeds, plant growth promoters and other agro based products. These products will be available in packages of up to 5 kg and will be delivered at no additional cost. Traditional fertiliser products like Urea, DAP, NPK, etc would not be sold online.
Dr US Awasthi, Managing Director, IFFCO inaugurating the doorstep delivery service
As a first of its kind industry initiative, ICDP will also offer these delivery services in interior rural areas, where leading e-commerce players have not been able to deliver.
Dr US Awasthi, Managing Director, IFFCO, said “At IFFCO, we continuously strive to shape a better tomorrow for our fellow farmers. We are truly delighted to announce our latest and exclusive free of cost doorstep delivery service through a robust rural network to simplify the agri business. Farmers would be able to procure agricultural inputs instantly by the click of a button through our digital platform. ICDP has been working in this direction with the aim to enable as many farmers as possible to reap the benefits of digitization”. “We have even begun training and awareness-building campaigns for the farmers, where they can learn about the usage of online and digital payment gateways. This will also educate them about the benefits of going cashless” he added.
“Going forward, we plan to convert this platform into a thriving digital marketplace where farmers and cooperative societies can buy and sell their products online without going through the vicious cycle of middlemen, who eat away a large chunk of their profits” Dr Awasthi said. He hoped that the initiative shall reap financial benefits for the farmers of the rural hinterlands and eradicate the roadblocks permanently in this realm.
In line with Prime Minister’s digital initiative Digital India and cashless drive, IFFCO had launched the portal “Indian Cooperative Digital Platform” (www.iffcobazar.in).
The objective of the portal is to provide a digital platform for communication and commerce between farmers/consumers and IFFCO along with its group companies. IFFCO’s Indian Cooperative Digital Platform (ICDP) aims to connect and bring on board all the 5 crore IFFCO member farmers and the 36,000 cooperatives in the country on a single digital platform. IFFCO envisions doubling farmers’ income by 2020.
Indian Cooperative Digital Platform has also an active Facebook page, which aims to bring forward various case studies within IFFCO and promotes discussions on topics like production, cooperatives, distribution, agricultural best practices by fellow farmers among other.
IFFCO is also including digital training lessons/sessions in the hinterlands to bring about awareness about the usage of the products and skilling farmers in digital platforms and cashless transactions for easier access to products and services.