Assam’s Adil Hussain appointed Brand Ambassador of PickurFlick

Guwahati, May 22: Adil Hussain is one of those few actors in the film industry who has the natural ability to morph into all sorts of characters. Recently, the celebrated actor from Assam was appointed as the brand ambassador of the streaming site PickurFlick.

The streaming service aims to provide broader visibility and platform to independent cinema.

Hussain feels that platforms like this are an ideal conduit for releasing independent movies in the country. He has been actively supporting indie films, especially regional cinema. “The kind of films I have been doing, they are mostly independent or art house in nature. I feel people would associate my name with meaningful cinema. PickurFlick would like to curate such kind of films” said Hussain.

“My association is as one of the board members and also as its brand ambassador”Adil adds.

One of the reasons that prompted him to support PickurFlick is because he does not want the audiences to get deprived of good stories. Adil feels that there could be gems hidden within those raw, no-budget productions helmed by upcoming filmmakers that need to be discovered and promoted.

Utpal Borpujari, who won the 65th National Award for Best Assamese Film in 2018 for his directorial venture ‘Ishu’, will also serve as mentor and creative advisor to the company.  “The effort is to create a platform and connectivity between the audience and filmmakers. Today, we don’t know where we can watch a film like Village Rockstars. Through this medium, the audience can watch films at the comfort of their homes” said Borpujari.

Abhishek Sinha, founder of PickurFlick feels that Adil Hussain’s support will bolster the efforts of the platform in showcasing indie films and benefit independent film makers globally.

Meanwhile, Adil Hussain’s upcoming ‘Bioscopewala’ co-starring Danny Denzongpa, Geetanjali Thapa from Sikkim, and Tisca Chopra is all set to release on May 25.

Directed by Deb Medhekar, the film is a modern-day adaptation of Rabindranath Tagore’s famous short story Kabuliwala, written in 1892.

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