SBI Card and Bharat Petroleum launch BPCL SBI Card

Guwahati, January 20: SBI Card, the country’s second largest credit card issuer and leading petroleum company Bharat Petroleum Corporation Limited yesterday announced the launch of the “BPCL SBI Card” – the most rewarding fuel co-branded credit card in the country. Offering up to 5% savings on fuel purchases, the BPCL SBI Card brings consumers the strongest savings proposition on fuel in the industry. Designed to offer maximum savings to the mass affluent consumer segment, which spends a significant amount on fuel, the BPCL SBI Card will offer up to 70 litres of free fuel per year to cardholders. The BPCL SBI Card also bundles maximum value back on fuel with accelerated savings on other regular spends categories including Department Store & Grocery, Entertainment and Utility Bill payments, making it the most comprehensive and rewarding credit card in its segment.

Cardholders can earn rewards and save on fuel at 14,000 Bharat Petroleum fuel stations across the country, making the BPCL SBI Card the only fuel co-brand card with such an extensive reach. Through Bharat Petroleum’s widespread network, SBI Card customers across the country can enjoy the benefits of the BPCL SBI Card and also get access to exclusive offers of Bharat Petroleum designed for SBI Card users. There will be no minimum transaction threshold for fuel spends, enabling customers to save with every swipe of their card.

BPCL SBI Card will offer 5X Reward Points on every Rs 100/- spent at Departmental Stores & Grocery, Movies & Dining and Utility Bills payment through Standing Instruction. Card holders can avail instant redemption of reward points for free fuel at selected Bharat Petroleum retail outlets or in the form of BPCL fuel vouchers valid at all Bharat Petroleum fuel stations across the country. Additionally, the reward points can also be redeemed through SBI Card’s exclusive rewards program “Shop and Smile” for other categories of products.

Speaking on the launch of BPCL SBI Card, Vijay Jasuja, CEO, SBI Card said “Our association with Bharat Petroleum is a landmark addition to our co-brand relationships. The BPCL SBI Card further strengthens our robust and varied co-branded card portfolio. Fuel is a key expenditure category in the consumption basket and contributes between 7-10% to overall spend in our portfolio. Through the BPCL SBI Card, our cardholders will be able to derive direct savings on fuel expenditure. The card offers the highest savings proposition on fuel in the industry with up to 5% value back on fuel purchases”. “Together with providing industry’s best fuel benefits, our endeavour has been to make this a holistic credit card catering to all the major spending needs of a cardholder. It offers accelerated reward points on major spend categories such as Department Store & Grocery, Movies and Dining and Utility Bills, making it a well-rounded primary card for our customers” he added.

Arun Singh, Executive Director (Retail), Bharat Petroleum, while speaking on the launch said “Bharat Petroleum, with its robust network of more than 14,000 fuel stations spread across the length and breadth of the country, majority of which are automated and ‘Pure for Sure’ certified, offers a co-branded credit card with SBI Cards, with unmatched value propositions in the segment”.

“Bharat Petroleum has been in the forefront to promote cashless payment options at our network. Currently 22% of our total sales is through these options, which is higher than the industry average. BPCL SBI co-branded card will play a major role in enabling our consumers to use more cashless payment options” Singh added.

Highlights of BPCL SBI Credit Card:

  • 25% value back on fuel transactions at any Bharat Petroleum outlet across the country; highest in the industry
  • No minimum transaction threshold to save on fuel
  • 5X reward points per Rs 100/- spent at Department Store & Grocery, Movies, Dining and Utility Bills payment through Standing Instruction
  • 1 Reward Point on all other retail spends, except fuel
  • Welcome gift of 2000 bonus reward points worth Rs 500
  • Instant redemption of reward points for free fuel at selected Bharat Petroleum retail outlets or for BPCL fuel vouchers valid at all Bharat Petroleum fuel stations across the country
  • Redemption of Reward Points for exclusive products across categories at SBI Card`s flagship rewards programme “Shop and Smile
  • Annual fee reversal on yearly spends of Rs 50,000/- or more, from second year

One may visit www.sbicard.com for more details.

 

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