Mother’s Recipe adds special Kasundi Aam Pickle to its portfolio

Guwahati, December 26: Known for bringing authentic Indian recipes to the table and transporting one back to grandma’s kitchen, Mother’s Recipe launched a traditional mango mustard relish – Kasundi Aam Pickle in the Eastern region. Handcrafted to culinary delight using handpicked raw green mangoes and fine quality ingredients such as mustard oil, sugar, spices and condiments, Mother’s Recipe Kasundi Aam is prepared under strict hygien  conditions and free from Class II preservatives.

A perfect blend of the tanginess of mango and the pungency of mustard, Mother’s Recipe’s Kasundi Aam can be consumed as a dip, spread, or side accompaniment with tandoori dishes, kebabs, cutlets, curries, sandwiches and your regular meals as well. The product is available in a 330 gm glass bottle for Rs 84/- across all supermarkets, local stores in West Bengal and Northeastern region.

Commenting on the product launch, Sanjana Desai, Head of Business Development, Desai Brothers Ltd – Food Division (Mother’s Recipe), said “Mother’s Recipe represents the delicious union of authentic taste with rich tradition. We bring together eternal favourites from all over the country with much ease and promise a matching taste to every mood. The introduction of Bengal’s signature Kasundi Aam Pickle is in line with our aim. The mango and mustard pickle – specialty from the state of Bengal, famous for its distinctive tangy and pungent taste is popularly consumed by Bengalis and is also well accepted by others in the eastern belt.” “The addition of the product further strengthens our pickle portfolio in the promising Eastern market” Sanjana added.

It must be noted that Mother’s Recipe has witnessed exponential growth, CAGR of over 25% and has a strong presence across India and the global arena especially in the Middle East, Australia, UK, Europe, US, Canada and Africa, being one of the largest providers of traditional & authentic Indian taste exported to more than 45 countries in the world  The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes.

With the acquisition of Kolkata based ELMAC brand and company’s foray into the online space, it is eyeing a growth of 25% in the current financial year.

Comments

comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.